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The Problem with Press Release Quotes
Most press releases suck. They’re boring, self-indulgent, and written according to the same template everyone else uses for their press releases. One of the most annoying things about the press release...
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Using Contests to Promote Your Business
According to some estimates, the average person is flooded with up to 10,000 promotional messages each day. From advertisements to product placement and more, we live in an increasingly noisy marketing...
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8 Reasons Your Press Release Got Rejected Online
Online press release distribution has become an integral part of most PR campaigns. Thanks to the internet, you can now get your news spread faster than ever before. But just because you submit your...
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8 Types of Annoying PR People
I’m a PR guy, and I know a number of other PR guys and gals who I respect more than I can even put into words. But let’s face it. Our industry is plagued with some pretty annoying people. These are the...
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Coupons as PR
It’s the age old question: can coupons be used as a public relations tool, or are they firmly in the marketing camp? Business experts have argued about this for ages, and the influence of the Internet...
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Can Google Plus Stand the Test of Time?
Reports constantly go back and forth: either Google Plus is a tremendous failure or it has changed the face of social media forever. I’m more interested in the long-term stability of the platform, as...
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5 Ways You’re Sabotaging Your Own PR Efforts
Putting out press releases is a good way to get product coverage – no doubt about it. However, it’s something that has to be done correctly or else you may as well not do it at all. Here are some ways...
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How to Handle Bad Press on a Blog
No matter how careful you are…no matter how much you go out of your way to make your customers happy … eventually you’re going to fall across someone who simply does not like your company. This happens...
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Crown Your Customer King
While we all got into our chosen profession for different reasons, there’s one common thread that unites us: we all need our customers to survive! No matter what we sell or what services we offer we...
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3 Major Mistakes to Avoid with Your Press Conference
Recently, Sony held a much hyped press conference to reveal the company’s new PS4 gaming console. People were looking forward to this event for days, expecting to get a first glimpse at the console...
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